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Universal to give music for free

News today announcing that Universal will be giving music downloads, for free in a service called spiral frog. The product will be subsidised by advertising revenues and is expected to hit consumers by this next Xmas.

According to the press is the first serious attempt to prove an alternative biz model to itunes. I wonder if Universal competitors would ever want to play Universal's game or maybe launch their own free download service.

Interesting times ahead. 

 

UPDATE: We just found the official URL for Spiral Frog. <- Click there 

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